At the time the announcement was made in the spring of 2007 ANet estimated there'd be a GW2 beta in 2008 and a launch within two years. In fact the change of emphasis pobably generated a lot more data than anyone expected. That in itself must have given ANet and NCSoft some considerable data on how much money a B2P game that isn't producing new boxes can be expected to generate. Guild Wars continued to receive live updates and new content right up until the launch of its successor, at which point it was put into maintenance mode and mothballed. From then on the lion's share of development resources went into the new game. Assets from the discontinued project were rolled into the less ambitious, final Guild Wars expansion, Eye of the North. Let's pause a moment to savor the irony.įirst sighting of the Nageling Giant - Beta 2012Īs a result of this new perspective, instead of continuing with the "make a box, sell a box, make another box" routine, development on Guild Wars was effectively sidelined in favor of making a new MMO entirely - Guild Wars 2. We want to make fun,Įasy-to-grasp games that are easy to get into and not frontloaded with Strain explained the decision thus: " We don’t want to make complicated games. Players, its requirements have actually caused Guild Wars to become somewhat convoluted from a game-design perspective." Promise of fresh standalone content twice a year sounds great to Ideas in the game’s current campaign-every-six-months plan.
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To quote the PC Gamer article in which ArenaNet co-founder Jeff Strain and game designer Eric Flannum were interviewed, " What the team felt it couldn’t do was implement its exciting new The problem came with the bi-annual development cycle ANet had been running up until then.
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That expansion, which would have been called Utopia, apparently grew so out of hand in scale and ambition that nothing but a full new game would do it justice. Two of the expansions even had premium-priced Collectors' Editions.Īnother expansion was in the pipeline when Anet suddenly changed track.
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All of them were offered for sale both online and in bricks and mortar stores and there was a fifth, digital download only, Mission Pack. Chances are, a full three years will have passed before money changes hands for that expansion, pre-orders notwithstanding.īy contrast, before the first Guild Wars game reached its third birthday, it had received no fewer than four boxed expansions or "Campaigns". What that chart really suggests to me, though, is that if you run with a revenue stream built on getting people to buy your boxes you do need to come up with boxes for them to buy at least once in a while.įor whatever reason ArenaNet decided to wait two and a half years before announcing an expansion for GW2. Wilhelm recently rolled out a reminder of the handy NCSoft financials chart, prompting SynCaine to pop up in the comments with a predictable snipe at the Buy to Play model.
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